Key Org Change to Notice

At the Series B stage, it is important for the founder team to take a step back and focus on understanding the company's challenges, solving them, and designing the next steps of the company's journey.

During this stage, you may notice:

• The emergence of a Revenue Ops team, responsible for connecting the efforts of the Marketing, Sales, and Customer Success teams and providing a more comprehensive business approach. In this case, the COO may also be referred to as a CRO.
• The formation of Strategy and Ops teams. These teams act as the super chief of staff, supporting the CEO in addressing all company bottlenecks and preparing the company for the next steps.
• The addition of a GM or Deputy CEO, enabling the CEO to focus on opening new markets that the company needs to move into.

Operations team can be very different depending on company and founders profiles and business type and sector.

In some companies, the COO and its Ops team can be in charge of:

• Revenues and Go to Market: with Marketing, Sales and Customer Success teams
• Product delivery: with Product, Tech, Customer Success teams
• Act as Deputy CEO (kind of a super chief of staff) with Finance, People, and Biz Ops teams.
• Act as a GM for the initial domestic market.

“TO BE COMPLETED” - Eric Landouzy, ex-COO @ Believe Digital

CRO and Revenue Organisation in International Companies (Shared)

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