Market Expansion

Category
Operations
Challenge Description

Market expansion involves taking your product or service and reaching new markets. This can be achieved by targeting new geographical markets, new customer segments, or even new channels.

Weak Signals

You are facing this challenge if: → You struggle to grow your histortic market (without drasticly increasing your CAC) → You realise most of your Total Adressable Market is abroad.

KPIs and Ratios