Category
Series B Key Challenges
Series B Team’s org
Market Practices
🟠: <25% ARR 🟡: <30% ARR 🟢: <40% ARR
Critical
This metric measures the proportion of a company's ARR that comes from international markets.
Market Practices
🟠 GOOD
<25% ARR
🟡 BETTER
<30% ARR
🟢 BEST
<40% ARR
From Serena’s 2021 European SaaS Benchmark:
![image](/_next/image?url=https%3A%2F%2Fassets.super.so%2F31862886-183f-43e0-996b-ba17e8554176%2Fimages%2F658aa1df-8275-4f72-b9b6-d2831228c94a%2FUntitled.png&w=3840&q=90)
![image](/_next/image?url=https%3A%2F%2Fassets.super.so%2F31862886-183f-43e0-996b-ba17e8554176%2Fimages%2F8d5f5dc6-26a8-4721-a5d2-15efe73f5c05%2FUntitled.png&w=3840&q=90)