Key Org Change to Notice

At the Series B stage, the Marketing team is better equipped to analyze their contribution to sales efforts and adjust team size accordingly. However, apart from supporting metrics like Average Sales Cycle Length or Outbound vs Inbound vs Cobound, the Marketing team also begins to build a real brand. That's why, at Series B, companies typically hire a strong CMO with experience in brand building and the ability to transform the marketing team from "sales marketing" to a "full stack marketing team."

Source: XAnge +

The SaaS Org Chart

You've raised a new funding round. You need to staff up. Here's what that looks like.

sacks.substack.com