Poste / Role
Marketing
Type de ressource / Resource Type
Cas Pratiques | Case Studies
Accès / Access
🇫🇷 / 🇺🇸
🇺🇸
Comments on this case study:
→ The case study focuses on brand positioning & content because these are its current challenges (diagnosis on the current positioning of the company on its market, construction of a new brand identity, definition of the content roadmap).
→ The other missions (Demand Gen / Lead Gen, Branding) can be managed in this company by other teams.
→ The scope of the case study is very broad on purpose: to be sure that the person can focus on the big issues by spending maximum 3 hours.
Introduction
As the Head of Marketing in [ON COMPANY], you will be in charge of defining a brand positioning and increase brand awareness in our industry across the globe.
The CEO and the VP Sales & Marketing have asked you to present your battle plan for 2021: brand awareness and content roadmap. You will have one hour to pitch your plan to the Executive Committee and why not get some extra budget to achieve your mission.
Task 1
- Diagnostic on current brand awareness strategy and targeted buyer personas.
- Formulate a recommendation on what should be the company brand awareness strategy for 2021.
- Present 5 - 10 ideas on what content should be created.
- Write one quick post / article to illustrate one of your ideas.
Task 2
- Review Company Website and provide recommendations on what can be improved / changed.
- Share an example of a website that could be used as a benchmark for the company.
Instructions
- You should spend 3 hours maximum preparing this use case.
- You can prepare a google slide presentation or powerpoint.
- The meeting will be in English.
- What we are looking for:
- Presentation skills
- Copywriting skills
- Vision and Strategy
- To have fun and see your creativity !