CMO | Must have interview questions

Poste / Role
Marketing
Type de ressource / Resource Type
Entretien | Interview
đŸ‡«đŸ‡· / đŸ‡ș🇾
đŸ‡«đŸ‡·đŸ‡ș🇾

❔
Interview Questions

ThemeQuestion (EN)Question
Comportement & personnalité

Have you ever participated in a marketing campaign that failed? If so, what went wrong and what did you do differently next time?

Comportement & personnalitéCompétences techniques

The CEO asks your team to create a booth and promotional materials in order to participate in an important conference. How would you prioritize the work if the conference was in one week?

Motivation du candidat

What brands inspire you?

Compétences techniques

How do you find out about new marketing tools and techniques?

Compétences techniques

What marketing softwares (e.g. CRM) do you use?

Compétences techniques

Would you cross social media off the marketing mix if you discovered that it didn’t bring you new customers?

Business orientedManagement d'Ă©quipe

How do you evaluate your team’s performance?

Vision stratégique

Explain the evolution of the product of your current/previous company. Give me an example of a landmark decision that was made in the product strategy and your opinion of that decision

Connaissance de l'entreprise

Which companies do you think are our biggest competitors? Why?

Connaissance de l'entrepriseCompétences techniques

Who is our audience and what would you do to increase our customer base?

Objectives & Key Results

What have been your results on the campaigns currently in place?

Objectives & Key Results

What email tracking metrics would you use to measure the success of your newsletter?

Business Culture & Monitoring

What kind of training and educational resources would you recommend to an entry-level marketer?

Advertising

Give me an example of a Google AdWord campaign you worked on. What did you try to improve and what were the results?

Advertising

For what kinds of products/events would you choose to market exclusively via mobile marketing campaigns?

Evénementiel

How would you determine who to invite to a product launch and how would you invite them?

SEO

What are the most effective SEO practices to optimize online content?