CMO | Must have interview questions

Have you ever participated in a marketing campaign that failed? If so, what went wrong and what did you do differently next time?

The CEO asks your team to create a booth and promotional materials in order to participate in an important conference. How would you prioritize the work if the conference was in one week?

What brands inspire you?

How do you find out about new marketing tools and techniques?

What marketing softwares (e.g. CRM) do you use?

Would you cross social media off the marketing mix if you discovered that it didn’t bring you new customers?

How do you evaluate your team’s performance?

Explain the evolution of the product of your current/previous company. Give me an example of a landmark decision that was made in the product strategy and your opinion of that decision

Which companies do you think are our biggest competitors? Why?

Who is our audience and what would you do to increase our customer base?

What have been your results on the campaigns currently in place?

What email tracking metrics would you use to measure the success of your newsletter?

What kind of training and educational resources would you recommend to an entry-level marketer?

Give me an example of a Google AdWord campaign you worked on. What did you try to improve and what were the results?

For what kinds of products/events would you choose to market exclusively via mobile marketing campaigns?

How would you determine who to invite to a product launch and how would you invite them?

What are the most effective SEO practices to optimize online content?