Typical Team’s Ratios for a Series B Company (5-10M€ ARR)
% of FTE: 16%
% Revenue Spent / Team: 10%
Team Ratio: 1 PM for 5-8 Dev
‣
Typical Team’s Org for a Series B Company
Usual Report to: CTO or COO
Key Org Change to Notice
At this stage, Product team is more specialized and focus on reducing the Churn and improve customer’s NPS. The team now has a dedicated team to Product Marketing. This team is fully dedicated to increase the customer upselling and cross selling and contribute to give .
- VP, Product (15)
- Director, Product Marketing, plus 3 PMMs (4) (can be also in
Marketing team) - PM (5)
- Design (5)
Source:
Typical Team’s Contribution to Company KPIs
Net Revenue Retention
Net Revenue Retention
🟠:100%-110% 🟡: 110%-120% 🟢: >120%
Churn
Churn
🟠: >3% 🟡: 1%- 3% 🟢: <1%
NPS
NPS
Need to be compared to NPS standard from your industry
