The 40% Rule

Category
Series B Team’s org
Market Practices

Revenue Growth Rate + Burn Rate = 40%

Critical
The 40% rule implies that early-stage companies with either low or negative profitability could still be reasonably priced at a high valuation multiple if their growth rate can offset their burn rate.
Ruleof40=RevenueGrowthRate+EBITDAMarginRule of 40 = Revenue Growth Rate + EBITDA Margin

Market Practices

From Revops Squared 2022 SaaS Benchmark:

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From OpenView 2022 SaaS Benchmarks:

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Additional resources