Wether you put 1, 10, 10 000K€ on the table, you have to know how much revenues will be generate out of this investment.
You are facing this challenge if: → Missing budget targets each quarter or sporadically → Rising acquisition costs → Sales leads are unable to provide a clear sales cycle length
Wether you have 1, 10, 1000K customers, you have to serve them equally. Infuse product management mentality/process when thinking of features, customer needs. Roll out more complex roadmap. Create structure on how the team work together (product/design/tech).
You are facing this challenge if: → Increasing development costs without increasing growth → Disjointed customer experiences and business strategies across product functions and life cycle → NPS drop → Churn is not under control (Cohortes)
Apart from supporting metrics like Average Sales Cycle Length or Outbound vs Inbound vs Cobound, the Marketing team also begins to build a real brand.
You are facing this challenge if: → Nobody knows you → Difficulty to get media coverage → You think communication has to give back only immediate results on sales pipe → Struggling in attracting talents
Market expansion involves taking your product or service and reaching new markets. This can be achieved by targeting new geographical markets, new customer segments, or even new channels.
You are facing this challenge if: → You struggle to grow your histortic market (without drasticly increasing your CAC) → You realise most of your Total Adressable Market is abroad.