Webinar organized as part of the US Bridge Program on: US borders reopening, VISA procedures and perspectives.

We have gathered the following experts: Florence Tison, Head of Business France USA, Isabelle Marcus, CEO of Colombus Consulting Group Thomas Habib, COO of Implicity and Nicolas Rose, partner at XAnge. ⚠️ Please note that the following information was valid early 2022 following COVID lockdowns and border restrictions. Not all recommendations are relevant today, but we have chosen to leave this content here for reference.

Here is the replay:

Key points of the webinar:

• Learnings from the Covid period
• 🏄‍♂️ Covid, a business accelerator
• 💪Where there is a will, there is always a way
• The borders are finally reopened, how should you prepare for your departure?
• What hasn't changed
• What has changed
• How to succeed in your post-covid development strategy in the US?
• What hasn't changed
• What has changed

For entrepreneurs who were motivated to bypass the US travel ban, exemption requests were granted.

"We managed to go to the United States even during the Covid period, because we were part of the critical infrastructure, and as such we were entitled to the National Interest Exemption." Thomas Habib - COO of Implicity

What hasn't changed

📝 The eligibility criteria have remained the same

Find here, the complete list of the different types of Visas as well as a complete FAQ on all of them (modalities, eligibility criteria...) ✔

Here is an overview seen during the webinar:

🔍 Double-click, to zoom in 😉

What has changed

⏳ Appointment times are extended

Because of the backlog generated by the covid period, the response time from the consulate is generally longer despite the recovery (up to +300 days).

What hasn't changed

🤠 Adapting your business to the American market

Also known as PMF, this term refers to the perfect match between the product and the market.

"To successfully recruit American employees, you need to have candidates who can identify with the company." Nicolas Rose - Partner at XAnge

🇺🇸

Review your US Checklist 📝 with Arthur Saint Père, CEO of Dolead: 🎙️ Préparer son départ et s'installer aux US par Dolead

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Want to learn more? Here are all our US resources: All XAnge U. S. Resources

What has changed

⌛ Adapt to the new rythm of the sales cycle

Florence Tison explained that they are usually more people involved (up to 11 people) in the purchasing process.

"We are seeing more and more the involvement of the CFO in the purchasing decision." Florence Tison - Business France USA

🏃‍♂️ Put more emphasis on recruitment

It's crucial in today's job market to differentiate your company from the rest. Especially in competitive sectors like Tech.

🎨 Rethink your Marketing and Sales strategies

Florence Tison stated that a growing number of companies were now willing to buy online due to Covid. It's time to rethink your Inbound Marketing and Outbound Sales strategy.