ARR/Employee

Category
Series B Key Challenges
Build a Cost Effective OrganizationBusiness and Financial Planning & Analysis
Series B Team’s org
HRHRFinance & StrategyFinance & Strategy
Market Practices

For Series B: 40/50k$/employee

Critical
❓
Are you spending more money to acquire new customer than customer revenue?
APE=ARR/EmployeeAPE = ARR/Employee

Market Practices

From David Sacks’ The SaaS Org Chart:

From Serena 2021 European SaaS Benchmark & Battery’s Cloud Quarterly Q1 2022

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From KeyBanc Capital Markets’ 2022 SaaS Survey:

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