CAC / Payback

Category
Series B Team’s org
Market Practices

🟡: < 15 months payback

Critical
The CAC Payback Period refers to the number of months needed to recover the upfront customer acquisition costs, taking into account the variable expenses required to service that customer.
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Market Practices

From P9 2022 SaaS Napkin:

🟡  BETTER

>15 months

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From Revops Squared 2022 SaaS Benchmark:

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From Serena’s 2021 European SaaS Benchmark:

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From Bessemer Venture Partners:

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From OpenView 2022 SaaS Benchmark:

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Additional resources