CAC / Payback

Category
Series B Team’s org
Market Practices
🟡: < 15 months payback
Critical
The CAC Payback Period refers to the number of months needed to recover the upfront customer acquisition costs, taking into account the variable expenses required to service that customer.
image

Market Practices

🟡  BETTER

>15 months

image

image
image
image
image

image

Additional resources