Category
Series B Key Challenges
Series B Team’s org
Market Practices
🟡: < 15 months payback
Critical
The CAC Payback Period refers to the number of months needed to recover the upfront customer acquisition costs, taking into account the variable expenses required to service that customer.
Market Practices
🟡 BETTER
>15 months
From Revops Squared 2022 SaaS Benchmark:
From Serena’s 2021 European SaaS Benchmark:
From Bessemer Venture Partners:
From OpenView 2022 SaaS Benchmark:
