Implantation US

Factors to consider	Why
The location of its customers	You must be able to be in contact with them and meet them.
The cost (rent, salaries...)	Salary and rents are extremely high in New York, and even higher in the Bay Area. Using cost as a proxy for talent retention makes this even more critical. For example, NY is more expansive than Boston (from 30% to 40%).
Talent Pool	What is the availability of GTM hires you need – inside sales, enterprise sales, partnerships, growth? Where will you find executives with proven scaling experience for your business model and sector? NY is known for its digital talents. Boston is home to universities like Harvard and MIT.
Sector ecosystem	Tech is focused in the Bay Area, whilst finance and media are in New York, Boston is known for Biotech for example.
Is the journey from the HQ more complicated / longer than in other cities?	For example, the Boston airport is a few minutes drive from downtown, allows you to reach Paris in 6 hours and is the closest to the French time zone. Miami, on the same coast, adds 2 hours of transportation.
Are you aware of the jet lag?	Don't think that 6 hours or 9 hours of timezone is the same thing. This can make the relationship with the HQ very difficult. East Coast (Boston, New York) gives you 3 more hours of working-day overlap versus the West Coast.
Are you aware of the cultural difference?	(Do not) believe that US culture is the same everywhere: north/south, east/west. The culture of the East Coast is closer to that of Europe than that of the West Coast, even though it is the same country. If we compare the coasts, there is more business on the East coast than the West coast.
Where do you want to locate your US CEO?	Ideally, do not impose an exact city on the General Manager. People are always more important than location and they need to embody the development project. Moreover, it is this person who will live there on a daily basis (take into account family constraints). If a leader imposes a location, he risks losing his General Manager very quickly.
Do you sell remotely?	If so, there is no need to be located in an "expensive" city. You should not open in a city for prestige or if your prospects are widely dispersed.
Have you checked the differences in “state income taxes”?	(although this should not be a driver) + payroll taxes (state + city) (State individual income tax rate: California: 9.3%+ / Texas: 0%; Corporate income tax rate: California: 8.84% / Texas: 0%)