Did you know? More than 26 XAnge startups are active in the U.S. market or planning to be in 2023!

Because international expansion isn’t easy, and it’s tough to know when you should start focusing on a new market (especially one as large as the U.S.), we have made an interactive self assessment helps founding teams evaluate the maturity of their company with respect to the American market.

The following playbook is designed to help you in your decision making, and covers essential subjects such as the operation of your company, or the development of your product for the U.S. market.

Why We Believe in U.S. Expansion

As a market, the United States is six times bigger than France or Germany, with a common language, a common currency, and to some degree a common culture. It has the strongest Venture Capital network in the world and a dynamic economy, open to innovation and new products. In sum, it’s a great place to scale quickly. So, why wait to find the perfect product market fit in Europe before launching there, especially when you are building a B2B company?

That said, most of the time, entrepreneurs are advised to wait a bit before launching in the U.S. However, we believe it’s better to start preparing for the move as early as possible, even if your launch is delayed until after your Series B. Laying the foundation early can only help you in your journey and taking a future U.S. launch into consideration as early as possible is key to avoiding common mistakes in product strategy and recruitment.