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May 27, 2020 10:50 AM
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@GAZZOTTI Manon Manon, pourrais-tu rajouter une introduction au fichier dans cette fiche ? L'idée étant d'indiquer à quoi il sert. Merci !
Cohort analysis is the best way to:
- Understand your customers and how they use your product
- Anticipate how your new customers will act and predict their behavior
- Understand your churn according to product evolutions
- Build your business plan for next year with informed assumptions about your new cohorts based on the evolution of your product
As VC we LOVE data and we spend a lot of time digging your cohorts !
We even built an in-house tool to analyze our dealflow and we think it could be useful for our portfolio: less time spent on building cohorts, more time spent on segmenting, analyzing and challenging your data.
Keeping in mind that no businesses and no databases are the same, you might need to make some adjustments to adapt it!
This spreadsheet is a Work In Progress, if you have any feedback or if you just want to talk about cohorts, metrics feel free to get in touch with us !
Cohortes automatisation - Template.xlsx2502.8KB