Topic
Pitching & Pitch Deck
Last edited time
Apr 28, 2023 12:44 PM
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Quick access:
- ⭐️ 1. Company Purpose
- 🎯 2. Problem
- 💊 3. Solution
- ⏰ 4. Why Now
- 📏 5. Market Size
- 🤺 6. Competition
- 📲 7. Product
- 🗺 8. Business Model
- 👯 9. Team
- 💰 10. Financials
⭐️ 1. Company Purpose
What is your mission? Find a simple & powerful sentence. Don’t list your features just yet, put your bigger purpose forward.
🎯 2. Problem
What challenges do you solve?
- Describe your customer pain point
- Explain how it is currently addressed
- Why current offerings are falling short?
💊 3. Solution
- Why is your value proposition unique?
- How fast can you break in?
- How big can this market grow?
⏰ 4. Why Now
- Why hasn't your solution been built before?
- What industry / consumer trends make this the perfect time to act?
📏 5. Market Size
How big is the opportunity?
- Total addressable market (TAM) = total market demand
- Serviceable available market (SAM) = portion of TAM served by the company
- Serviceable obtainable market (SOM) = percentage of SAM which is realistically achieved
🤺 6. Competition
- Who are your direct & indirect competitors?
- How are you going to win? (product, features, business model, pricing, GTM, brand)
Map your competitors on a x/y axis
📲 7. Product
- Run a product demo, a good video is worth 1000 words
🗺 8. Business Model
- How do you make / plan on making money?
Include metrics around critical areas including:
- Customer acquisition cost (CAC)
- Life time value (LTV)
👯 9. Team
People are incremental to a startup success or failure.
Highlight your core team & special talents building this venture with you.
💰 10. Financials
Explain how much you want to raise and for what use.
- What are the key milestones?
- Use a timeline to help demonstrate your runway.
That’s all folks!
Hopefully this will help you fund your next rocket ship