Category
,
Series B Key Challenges
Market Practices
🟠: 1x-2x 🟡: 2x-5x 🟢: >5x
Critical
⭐
Do you grow your revenue?
Usually calculated on the ARR as a %:
![image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F03fe257a-7853-49e0-9d20-0019b60766ee%2FUntitled.png?id=c2da1f73-7695-4019-8d58-d0dfc0943cd3&table=block)
Calculating MRR is a short-term approach. YoY Revenue Growth offers a long-term view that considers big picture trends and places numbers in context.
Or as a multiple:
![image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fff3bf069-81f0-4af0-8914-2ffeb47bdb14%2FUntitled.png?id=dc538f51-6678-4680-a05d-650dbff2dd29&table=block)
Market Practices
🟠 GOOD
1x-2x
🟡 BETTER
2x-5x
🟢 BEST
> 5x
🟠 GOOD
1,5x
🟡 BETTER
2x-3x
🟢 BEST
> 3x
From Bessemer Venture Partners:
![image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F574dd919-a567-4c7a-a792-6f67025629dd%2FUntitled.png?id=d1b3f4f9-0a86-4563-bd0f-b60c36aed738&table=block)
From Serena’s 2021 European SaaS Benchmark:
![image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fdfa9f107-e6b8-43e6-8396-24049c201bff%2FUntitled.png?id=06dbc653-ae05-416e-aa2f-dee2b66b24c0&table=block)