CategorySeries B Key Challenges Business and Financial Planning & AnalysisSeries B Team’s orgFinance & StrategySalesMarket Practicesn/aCritical❓The ACV measures the average annual value of contracts.Additional resourcesBreaking Down the Nuances of Annual Contract Value (ACV) | Visible.vcAnnual contract value is an important metric in the SaaS world. Learn how ACV can work for you.visible.vcThe Difficulty RatioA fundamental principle in SaaS sales is that the size of a deal must be large enough to justify the effort required to close it.sacks.substack.com