Case Study Editing Marketplace

Jellysmack’s mission is to help Creators reach their full potential using technology and data. Our strategy consists in detecting the most promising Creators, operating their channels across platforms (which includes editing and adapting their videos to each platform), and growing & monetizing their audiences.

Creator’s content creation process consists in the following steps:

1. Find a video idea
2. Shoot the video
3. Edit the video.
4. Adapt / Re-edit the video for each platform

The two last steps can represent up to 80% of time spent overall. In addition, adapting the video for each platform requires a different expertise that Creators don’t necessarily have.

One of the key business goals of Jellysmack is to scale video editing:

• It is the most time consuming step for Creators, preventing them from focusing and creating more content. In fact, Creators don’t want to be in charge of editing and adapting their content for each platform but at the same time, they want to make sure that their quality standards are met, and that their videos are perfectly optimized for each platform.
• As for Jellysmack, we need to scale editing as we onboard more and more creators into our programs.
• Having productized our video editing capabilities may unlock new business opportunities, targeting untapped market segments

Editing is currently done internally at Jellysmack. But as we grow, and as we want to expand our services to all Creators (and not just Creators that are in our programs), we plan to build a video editing marketplace which would connect any Creator with any editor across the world.

The goal of this case study is to define the workflows of this product and its go-to-market strategy.

Please provide the following:

• An overview of the market of existing platforms and services aimed at outsourcing content production for Creators (verticals other than video can be considered here)
• Please describe the main workflows of your suggested product and high-level designs (wireframes are fine). What challenges do you foresee in operating such a platforme?
• How would you size the opportunity of creating such a marketplace?
• One of the most important aspects of running such a platform is to have a relevant assignment system (i.e deciding which editor is assigned to which edit). Please describe how you would leverage ML / AI to solve the video edit assignment problem.
• How could this marketplace unlock new business opportunities by targeting untapped market segments? How would you size these opportunities?