Head of Sales | Must have interview questions

- How do you put yourself in a prospect's shoes? - In your opinion, how should we address our targets?

- How do you analyze sales performance today? - What follow-up? What KPIs?

Have you ever led a sales team?

How do you make decisions about compensation?

Where do you find great sales talent?

Have you ever devised a business strategy? Can you describe your sales strategy and why you set it up the way you did? What type of customers? Which segments? Which sales channel(s)?

What monitoring has been put in place to drive the team's performance?

Which tool is used to optimize the conversion?

Explain the evolution of the product of your current/previous company. Give me an example of a landmark decision that was made in the product strategy and your opinion of that decision

What criteria do you use to evaluate sales skills?

How did you generate leads?

Do the commercial pitch form your previous / current company

Describe your product. What are the benefits? Who are your customers?

What turnover have you achieved during the different sales experiences?

What was your re-purchase rate with your customers?

What was your sales quota?