How would you describe your product strategy?

Here’s a comprehensive approach to thinking about product strategy. The more senior your candidate, the more comprehensive you should expect their thought process to be. Use the following prompts if you need to, to get more info on their strategic thinking in specific areas:

• What was the target market of the last product you worked on?
• What was the customers’ pain point?
• How did your product/ solution address it?
• What were the key features or key elements of look and feel, brand, voice, etc. (depending on the product)
• What were your products unique capabilities/ differentiators?
• What was your pricing strategy?