| Theme | Question (EN) | Question |
|---|---|---|
Comportement & personnalité | Have you ever participated in a marketing campaign that failed? If so, what went wrong and what did you do differently next time? | |
Comportement & personnalitéCompétences techniques | The CEO asks your team to create a booth and promotional materials in order to participate in an important conference. How would you prioritize the work if the conference was in one week? | |
Motivation du candidat | What brands inspire you? | |
Compétences techniques | How do you find out about new marketing tools and techniques? | |
Compétences techniques | What marketing softwares (e.g. CRM) do you use? | |
Compétences techniques | Would you cross social media off the marketing mix if you discovered that it didn’t bring you new customers? | |
Business orientedManagement d'équipe | How do you evaluate your team’s performance? | |
Vision stratégique | Explain the evolution of the product of your current/previous company. Give me an example of a landmark decision that was made in the product strategy and your opinion of that decision | |
Connaissance de l'entreprise | Which companies do you think are our biggest competitors? Why? | |
Connaissance de l'entrepriseCompétences techniques | Who is our audience and what would you do to increase our customer base? | |
Objectives & Key Results | What have been your results on the campaigns currently in place? | |
Objectives & Key Results | What email tracking metrics would you use to measure the success of your newsletter? | |
Business Culture & Monitoring | What kind of training and educational resources would you recommend to an entry-level marketer? | |
Advertising | Give me an example of a Google AdWord campaign you worked on. What did you try to improve and what were the results? | |
Advertising | For what kinds of products/events would you choose to market exclusively via mobile marketing campaigns? | |
Evénementiel | How would you determine who to invite to a product launch and how would you invite them? | |
SEO | What are the most effective SEO practices to optimize online content? |