Business Lead US | Case Study @ Assoconnect

Part 1 – Video Presentation

Please prepare a short commercial pitch in video that you could send to a prospect who runs a sport nonprofit (rowing club).

Part 2 – Sales

Q1 - What are the benefits of using [B2B Low touch company]?

Q2 – What are the most essential qualities for a good salesperson?

Q3 – What do you ask in a Qualification Meeting (15/20 minutes) and why?

Part 3 – Go To Market

You just joined [B2B Low touch company] as a Lead of the US Expansion.

The current assets are:

• The software is translated / regionalized
• The website is translated / regionalized

You have 2 people with you on your team: 1 Digital Marketing Manager and 1 Account Executive. Besides that, you have no contacts, no client or prospect in the US region.

Please prepare a short presentation (2-6 slides) to propose a Battle Plan for the team for the next 3 months.