Category
Series B Key Challenges
Series B Team’s org
Market Practices
🟠: <25% ARR 🟡: <30% ARR 🟢: <40% ARR
Critical
This metric measures the proportion of a company's ARR that comes from international markets.
Market Practices
🟠 GOOD
<25% ARR
🟡 BETTER
<30% ARR
🟢 BEST
<40% ARR
From Serena’s 2021 European SaaS Benchmark:
